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European Fishing show

THE EUROPEAN SEA FISHING AND RECREATIONAL FISHING BOAT SHOW, THE « BEST FISHING SPOT IN EUROPE » !

An unmissable meeting for fishing lovers, the European Sea Fishing Show is the leading professional event in the field: « the trade show where you have to be and to be seen at. This annual event is held in early spring, prior to the main fishing season. Featuring recreational fishing and boating, it brings together the main players in the industry with those who love sea fishing, tackle and boating, making it “the Best Fishing Spot in Europe”!

QUALITY VISITORS WITH A PASSION FOR FISHING

Visitors are shown the latest equipment from bait, reels and rods to boats and accessories. They can buy on the spot and can be offered advice, they can take part in tests and attend conferences in a friendly and professional atmosphere.

1 EVENT, 6 ELEMENTS FOR A SUCCESSFUL SHOW

• The European Sea Fishing Show reflects a booming fishing market. With 120 exhibitors, it offers a wide range of products and services for all the European players in the fishing market : equipment, boats, bait boats, engines and accessories.
• The Eco Village featuring services and port infrastructure
• The Innovation Awards for the most outstanding innovations exhibited during the Show
• Tests conducted with the best fishing specialists who share their experience and know-how
• The « quay » with a display of books and publications, clothes, paintings and sculptures
• A full programme of technical conferences and major films on fishing and the sea world.

THE EUROPEAN SEA FISHING SHOW : FACTS AND FIGURES

The exhibitors agree that the 9th edition was a resounding success.

• 94% were satisfied with the show
• 70% think the show was a good opportunity to generate business
• 88% were satisfied with the visitors’ high profile
• 90% were satisfied with the number of visitors
• 88% would like to take part in the next edition.

(source : 2010 exhibitors’ survey)

ACCLAIM FOR THE EXHIBITION!

It comes as no surprise that the 9th edition of the European Sea Fishing and Recreational Fishing Boat Show will be held on the Western coast of France known for its large fishing population. The visitors mainly come from the Western coast (Normandy, Brittany, Pays de la Loire), the Mediterranean region and the Paris area (less than 2 hours away by TGV)
With 35% new visitors and a 100% satisfaction rate, the Fishing Show has definitely become the « Best Fishing Spot in Europe »

• 95% think the Show was a good reflection of the market
• 61 % plan to buy a fishing boat or fishing equipment
• 61 % already own a boat
• 40% have purchased equipment during the Show

(source: 2010 visitors’ survey on recreational sea fishing)

A TRADE SHOW BOASTING EFFECTIVE COMMUNICATION

Intensive and dynamic media exposure with first-class press coverage for a unique European event.

• Press conference at the Paris Boat Show,
• Press releases to more than 250 journalists,
• Adverts in professional magazines and trade press ,
• Adverts in the daily regional newspapers in Western France,
• TV and radio advertising
• Poster campaign in Nantes and the West of France.

Targeted marketing actions :

• Website, mailshot, contest game to more than 200,000 subscribers,
• Prestigious partners such as « La pêche en Mer magazine», « Motor Boat magazine », Angling international, Seasons, Pecheaubar.com, Ouest France and France Bleu
• 50 000 invitations sent to specialized retailers, manufacturers, federations and clubs,
• A huge number of free entry tickets to be won (professional magazines and radio)

Nantes, the 6th largest French city and the biggest in the West of France, is a very attractive destination with a booming economy, a very pleasant lifestyle and a varied cultural life. With direct flights to 40 national and international destinations from Nantes Atlantique airport, 28 daily high-speed trains to Paris (less than 2 hours by TGV) and 4 daily connections towards Lille and Lyon, Nantes is known as the crossroads of the West.